Effective Branding Strategy & Scents

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Recent studies show that an effective branding strategy can promote customers’ emotional attachment to particular brands. Emotional brand attachment helps induce customers’ dedicational behaviors toward the brands and is therefore an important driver of the success of a restaurant company.

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A considerable amount of studies also have demonstrated that it is necessary to make the ambience more pleasant and innovative to ensure the success of a company.

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Facility aesthetics, ambience, and layout as dining environments has significant effects on the degree of customer pleasure.