Effective Branding Strategy & Scents
Luxury is about creating emotion. But what is this exactly and how does luxury deliver it in hospitality? The phrase “emotional connection” repeatedly comes up in conversations with hoteliers in the context of service.
Making an Emotional Connection Will Help to Differentiate Your Property
Emotions help us connect with one another, and inspire us to act. When we come across a story that’s exciting or cool, we want to share it with our friends immediately. When we come across a story that is motivational or touching, it stays with us.
Emotional connection or emotional bonds are the most powerful tools that all hoteliers have in their toolbox.
Our tastefully designed fine scent collection, with our professional ambient scenting service, is helping hundreds of hotels & resorts worldwide to achieve the desired level of emotional connection with hotel guests.